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Doc Number: 19363027501 Internet Website Marketing: 3 Powerful Tools to Find Your Target Audience ECommerce Articles | September 21, 2007 Who is your target audience? That is the one question you need to answer before choosing the internet website marketing techniques you will use to promote your business.You can always hire a consulting firm that specializes in this area but what if you don't have the money to outsource this very critical step?
Who is your target audience? That is the one question you need to answer before choosing the internet website marketing techniques you will use to promote your business. Everyday Cheap NFL Jerseys Free Shipping , thousands of people join the online revolution. That number is only going to increase. This is where you have to do some good old fashioned market research.
Internet marketing research can tell you where to target your internet marketing promotion and to a degree exactly how much you should invest. You can always hire a consulting firm that specializes in this area but what if you don't have the money to outsource this very critical step?
1. Search Engines.
Besides the fact that over to 80% of your website traffic will come from search engines, they are also a great place to do research. Think about the product you are interested in selling, type some keyword search terms into your browser and hit enter. You can do this with any number of search engines but right now you might as well go with the biggest one out there: The Google.
What kind of results are you getting? Are people searching by the thousands, millions or not at all? As an example, the keyword phrase golf course yields 102 Cheap NFL Jerseys From China ,000,000 results while golf bags clocks in at 2,410,000. The higher the results, the more competition for your target audience. Your internet marketing campaign could do quite well at the lower end of the spectrum.
2. Keyword Tool
Typing in keywords at random into your browser is a good start to your internet marketing campaign but you want to know specifically the words and phrases people are using to find what they are looking for. Using a keyword research tool can tell you how many times a specific word is being searched on Cheap NFL Jerseys China , as well as the many variations which fall under your main keyword.
Going back to our golf analogy, the phrase golf bag is searched on over 15,000 times per month but under that comes terms like golf travel bag, nike golf bag, callaway golf bag Cheap NFL Jerseys , and countless others. You can literally find a targeted sub niche within your main niche. Keyword research is very powerful and whether you are new to internet marketing for e commerce or a grizzled veteran; it should be a major tool in your internet marketing plan.